I have been thrilled at how the World Cup has been received here in the UK. Record after record was broken, people were talking about it at work and at home and it felt like there was a real buzz in the air. Could this be it? Could this be the time we win?
Unfortunately it was not to be, and after Tuesday’s heartbreak (and truly I have spent time mourning that loss), I think it is important to reflect on the impact that the Lionesses have made this past month. I wrote before about the Change The Game initiative launched by the BBC at the beginning of May and how excited I was by this prospect. But my expectations have already been exceeded and it’s only the beginning. 11.7 million people tuned in to watch the Semi-Final, just over 50% of the audience share and the most watched programme this year so far, what a result!
I have been far more emotionally invested in this World Cup than I thought I would be, but I think that’s because it has been a real watershed moment for women’s sport. When I was growing up (which wasn’t too long ago – I’m not that old), the only time you could see women’s sport on the TV was Wimbledon or the Olympics. Now, across the country there are little girls turning up to football training sessions wanting to be the next Lucy Bronze, Ellen White or Nikita Parris and that just shows that representation does matter.
My friends at work and I have been talking about it. Gearing up for every game. Talking about the one that was on the night before. I even got a wall chart (cool right?). I hope that enthusiasm continues not just over the summer but for years to come (anyone fancy going to watch the Euros in 2021 with me?!). The moment that really solidified what an impact this team have had on women’s sport came on Wednesday when I heard an interview on Radio 5 Live. A 17 year old boy called Abe had phoned in when they were talking about Tuesday night’s match, and he said that at the beginning of the World Cup he and his mates laughed at and mocked women’s football. But on Tuesday they were all down at the pub cheering them on, getting annoyed at VAR when the decision went against us and cheering VAR when it went our way. At the beginning of June, he knew nothing about the team, now he knows all their names and the teams they play for and he’s looking to watch the Women’s Super League come winter. Now isn’t that an achievement! They may not win the World Cup but they have changed people’s hearts and minds like you wouldn’t imagine and that’s arguably bigger than any trophy. Although I would still like to see them bring that bronze back!!
Catch the third place play off live on BBC One at 4pm!!
Radio 5 Live: https://www.bbc.co.uk/sounds/play/m0006sq4
Photo credit: @Lionesses (Twitter)